Instant Crew

Our Story

Why we built Instant Crew for small businesses in the trades

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Small businesses face a real challenge

If you’re running a small business in construction, roofing, plumbing, HVAC, or Electrical, you know the drill. You have safety requirements. You need to keep your employees safe on the job site. Steel toe boots aren’t optional — they’re essential.

But here’s the thing: you also want to look professional. You don’t want to show up looking like the small guy on the job site. When you’re competing with bigger companies, perception matters. Having your crew properly outfitted shows you’re serious, organized, and professional.

The problem? Getting safety boots for your crew is annoying and time-consuming. You’re already juggling payroll, scheduling, client calls, material orders, and a hundred other things. The last thing you need is to:

Chase down everyone’s shoe sizes
Research which boots meet safety standards
Place individual orders or drag everyone to a store
Deal with returns when sizes don’t fit
Track receipts and reimbursements

It’s a hassle. And it takes time you don’t have.

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That’s why we created Instant Crew

We built Instant Crew to solve this exact problem. We wanted to make it ridiculously easy for small business owners to outfit their crews with safety boots.

No sales calls. No logins. No wasted time.

Think of us as the corporate boot program — built for small business.

Here’s how simple we made it:

1
Set your budget — $100, $150, $200, whatever you want to spend per person
2
Add phone numbers — copy/paste from your phone, we’ll text your crew
3
Done — your crew picks their size and style via text, and boots show up at their door

That’s it. Takes less than 60 seconds. No passwords. No accounts for your workers. No meetings. No back-and-forth emails.

Your crew gets a simple text message with a link. They tap it, pick their size and style (within your budget), and they’re done. You get an email receipt. Boots arrive in 3-5 days.

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Built specifically for small businesses

We know what it’s like to run a small business. Every minute counts. Every dollar matters. You can’t afford to waste time on things that should be simple.

That’s why we made Instant Crew:

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Lightning fast

Set up your whole crew in under a minute. No lengthy onboarding or training required.

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Budget control

Set a cap per person. Workers can only order within your budget. No surprises.

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Safety compliant

All boots meet OSHA requirements and are ANSI/ASTM rated steel toe footwear.

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Look professional

Outfit your crew in quality brands like Red Wing, CAT, Timberland, and Wolverine.

Most importantly: We respect your time. No sales calls. No account managers. No software to learn. Just a simple way to get boots on your crew’s feet.

Ready to outfit your crew?

Join hundreds of small businesses that trust Instant Crew to keep their teams safe and looking professional.

Only get charged when your workers choose the boots • No extra fees

Trusted by trades professionals across industries:

FramingRoofingPlumbingHVACElectricalConcreteLandscapingPaintingCarpentryMasonryFlooringDrywallWeldingGeneral ContractingExcavationDemolitionInsulationSidingGuttersFencingPavingTile WorkCabinetryStoneworkBricklayingStuccoFireproofingWaterproofingFoundation WorkGradingLow VoltageSolar InstallationGlass & GlazingSheet MetalFire SprinklersScaffoldingSteel ErectionElevator InstallationCrane OperationsHeavy EquipmentPipelineUnderground UtilitiesSite PreparationAsphaltTree ServiceIrrigationPest ControlChimney WorkGarage DoorsWindow Installation